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People and Profit

The People and Profit guide has been put together to help prepare small and medium-sized businesses for working with voluntary environmental and social issues, also called Corporate Social Responsibility (CSR).

It is the Danish governments’ intention that the People and Profit guide will serve two purposes. Firstly, to disseminate knowledge about how businesses can take advantage of their CSR activities to boost their earnings, corporate image, and ultimately financial result. Secondly, to inspire managers and members of staff in small and medium-sized enterprises to get involved with CSR in ways which support their core activities.

How to use the guide

The guide is a reference guide and a workbook which allows your business to:

  • Identify the CSR activities which are strategically relevant to your business in particular
  • Find out more about the relevant activities
  • Find guidelines and inspiration for getting started.

The guide is divided into a number of subjects and activities, the description of which is two-fold:

  • introduction
  • guide and inspiration for working with the subjects in you own business

The instructions are as hands-on as possible taking into consideration that small and medium-sized enterprises in various sectors are very different.

You are not supposed to introduce all of the activities mentioned in the guide. The guide has been prepared as a source of inspiration for a discussion on which activities are relevant to your business in particular.

About the project

The People and Profit project took place from 2005 to 2007. In total, more than 12,000 managers from companies across Denmark were trained in 2006 and 2007, making the training program one of the largest in the world, both in absolute and relative terms.

The People and Profit project is subsidised by the European Social Fund and the National Fund for Inclusion under the Danish National Labour Market Authority.

People and Profit

Contact

For further information please contact:

CSRgov.dk

CSRgov.dk is the Danish Commerce and Companies Agency's website containing information and tools on CSR.